My selection for this week's blog post is this scene from McCloud:
In the scene, he talks about how words and pictures could be used together and what effects come from the combination. I chose this scene because I think it is a perfect example of the power of multimedia and conveying messages. I never realized before how words and pictures could be used as complements and enhance a singular message. I never really stopped to think about it before, although I probably have seen many examples of how words and pictures were combined just so in order to make me think or feel a certain way. My example is this Lego advertisement:
The ad is simple. A small red Lego block and a slightly larger black Lego block with the sentence, "Imagine a Children's story" next to the Lego logo. The picture of the Lego blocks are slightly larger than the words, so it places focus first on the toy. Then we see the sentence and that's when we start thinking about the toy and what the two blocks are supposed to represent. From McCloud's reading I would label this word/picture combo as "Interdependent" as I believe the picture and words need each other to send the message. Otherwise, it just seems like a couple of Lego blocks or some vague sentence. But together, it makes me think of how playing with Legos is using your imagination and how fun that it can be. The ad simply but effectively illustrates Lego's message that their toy inspires and fuels imaginations of those who play with them. Through this simple ad, I could totally imagine "Little Red Riding Hood." In fact, I no longer see the Lego blocks, but a little girl and a big scary bad wolf. I am reminded of my younger cousins and how much fun they have while playing with Legos.
Nor did I realize the many different ways that words and pictures could be combined and used to elicit a different feeling. For me, it was very surprising to see the many different ways that you could use words to describe a drawn scene or vice versa. I guess it also depends on what you want to focus on. I have also realized that thinking visually is not always about what looks pretty or the most attractive, but how do these different elements relate to one another and what message are they trying to send? Knowing how word/picture combos work now, I can better fashion an image that uses both to convey the message that I wanted to convey. I will keep these word/picture combos in mind in this upcoming Photoshop project.